Dyisha Reliford is a corporate executive in the world of business transformation. As a results-driven and visionary leader with nearly 20 years of experience, Dyisha has led and supported change programs of all shapes and sizes for several leading companies, including General Electric, Pfizer, and McKinsey & Company. Her unique perspectives on organizational transformation—as leader, coach, project manager, and target of large-scale transformations—have given her unparalleled insight into how to drive sustainable change. Some key experiences and achievements include:

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• Thriving through 3 field sales force transformations in 3 years while exceeding annual sales goals and winning a Regional Performance Fund Award

• Serving as Project Manager for the transformation of a 1500-person global marketing organization into a simpler, higher impact function and receiving the GE Healthcare Management Gold 'Above & Beyond' Award for its achievements

• Leading transformation of the campaign strategy and demand generation processes, technologies, and implementation across a $9 billion U.S. & Canada region. Aligning over 2,000 sales and marketing colleagues to new ways of working over a 2 ½ year period while driving double-digit revenue growth in back-to-back years, and being recognized with GE Healthcare Global Chief Marketing Officer 'Marketer of the Year' Awards for two years in a row

• Implementing a service to sales program in retail banking, building client capabilities and delivering 30% growth within 3 months

• Coaching and supporting business teams through the creation and implementation of change initiatives aimed at driving organizational growth and improvements 

• Developing and executing associate and client communications during a comprehensive business transformation 

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Prior to writing The Transformation Playbook: 7 Winning Strategies to Drive Sustainable Change, Dyisha shared her passion of empowering people with transformation principles in front of audiences both large and small. For example, Dyisha and her team were recognized within the industry by practice research and data leader, SiriusDecisions (acquired by Forrester), for outstanding achievements in sales, marketing, and product alignment and integration. As a result, she was selected to present key insights and learning on the conference main stage in front of 2,000 business colleagues. In addition, Dyisha was selected to serve as a credentialed facilitator for the GE FastWorks Everyday course, bringing the Lean principles, through the four essential concepts of discover, develop, learn and act, to the entire GE Healthcare organization through classrooms of 35 colleagues at a time.

A broadly educated business leader, Dyisha graduated from Harvard College with a Bachelor of Arts in Economics and received her Master of Business Administration with Honors from The University of Chicago Booth School of Business where she completed concentrations in marketing, strategic management, entrepreneurship and general management. She currently resides in the United States and leverages her expertise to help organizations grow, transform, and usher in change.